facebook
APP5 discount right now! APP5 Open app
Orders placed before 12:00 are dispatched immediately | Free shipping on orders over 80 EUR | Free exchanges and returns within 90 days

There is one very quiet and inconspicuous way to deceive yourself. It requires no lying to others, nor any particular effort. All it takes is telling yourself each morning: I'm functioning, so I'm fine. And that is precisely the moment when what psychologists are increasingly calling false wellbeing can begin – a state in which we confuse the ability to function with actually being happy.

It is a substitution so natural, so deeply embedded in everyday life, that most people never notice it at all. We get up, make coffee, deal with emails, take care of the children, go shopping, watch a series in the evening. Everything runs without major problems. Nothing has collapsed. Nothing has spiralled out of control. And so we tell ourselves we're fine. But what if "being fine" isn't enough?


Try our natural products

Functionality as a mask, not a goal

Modern society teaches us one thing above all else from an early age: be productive. Complete tasks, honour commitments, appear competent. This pressure is so strong and so pervasive that we have gradually stopped asking ourselves how we actually feel – and instead begun asking only whether we are coping. Are you coping with work? Are you coping with family? Are you coping with the household? If the answers are positive, the system classifies you as functional, and therefore content.

The problem is that functionality and contentment are two entirely different things. A person can function like a well-oiled machine for years while feeling empty, exhausted or lost inside. They can go to work, smile in meetings, cook dinners, and still have the feeling that they are living somehow beside themselves. Psychologists have various names for this state – they speak of "languishing", of chronic mild dissatisfaction, of quiet burnout. But all these terms describe essentially the same thing: a life that functions, but does not flourish.

American psychologist Adam Grant described this state in 2021 in an essay for the New York Times as a feeling of stagnation and emptiness – not depression, but not wellbeing either. "Languishing," Grant wrote, "is the quiet fading of joy and meaning. And it's the dominant emotion of the year." His words resonated with millions of people around the world, because they named something many had felt but been unable to articulate.

And that is precisely the defining characteristic of false wellbeing: it is difficult to name. It is not an illness. It is not a crisis. It is just a kind of... greyness. An everyday greyness that passes itself off as normality.

What false wellbeing looks like in practice

Consider a concrete example. Jana is a thirty-four-year-old project manager, mother of two children, active on social media, where she regularly shares photos from trips and family celebrations. From the outside, her life looks wonderful – a successful career, a nice flat, healthy children. Jana herself would tell you she has nothing to complain about. But in private, she admits she cannot remember the last time she experienced a day when she felt truly alive. When she last did something simply because it brought her pleasure – not because it was necessary, useful or productive.

Jana's story is not exceptional. On the contrary, it is very common, and it illustrates the mechanism of false wellbeing very well: we accept the absence of problems as proof of the presence of happiness. Because nothing is on fire, we assume it is warm. But warmth and the absence of fire are two different things.

This error has deep roots. Psychology distinguishes between so-called hedonic wellbeing – that is, pleasant feelings and the absence of unpleasant ones – and eudaimonic wellbeing, which encompasses meaning, growth, authenticity and deep connection with others. Research repeatedly shows that long-term contentment depends far more on the eudaimonic component, while hedonic wellbeing – the mere avoidance of the unpleasant and the pursuit of immediate pleasure – is insufficient. A review of research available, for example, through the American Psychological Association repeatedly confirms this thesis.

Yet our culture trains us in precisely the opposite direction. Remove problems, avoid pain, optimise comfort. And the result is that we become very good at managing the external circumstances of our lives, while losing touch with their inner quality.

Why false wellbeing is so difficult to recognise

One of the reasons false wellbeing is so insidious is that it disguises itself perfectly as responsibility and maturity. Complaining when you objectively "have nothing to complain about" seems inappropriate. Saying aloud that you feel empty, despite having a job, a family and a roof over your head, triggers an immediate reflex: "But you have everything." And so most people stay silent. They adapt. They learn to make do with functioning.

Another factor is what is known as hedonic adaptation – the psychological mechanism by which we quickly grow accustomed to pleasant things and cease to perceive them as sources of joy. A new car stops bringing pleasure after a few weeks. A promotion at work brings euphoria for a few days. A holiday becomes a necessity, not an adventure. This phenomenon has been described, among others, by researchers at the University of California, Riverside, and it shows that the pursuit of external sources of happiness is inherently doomed to failure if it is not accompanied by deeper inner work.

And this is precisely where the paradox of consumer society lies: it offers us an endless array of products, experiences and optimisation tools that promise wellbeing – while keeping us on a treadmill that systematically undermines it. We buy wellness apps and yet have no time to simply sit and just be. We acquire ergonomic home furnishings and yet never stop to ask whether that home actually makes us feel good.

And yet there are very concrete and accessible ways to escape this treadmill – or at least slow its spinning. Research shows that the key is not to add, but to subtract. Fewer obligations, less digital noise, less pretending. More presence, more authenticity, more things we do because they genuinely fulfil us.

Calm flat-lay composition of everyday objects for a mindful lifestyle – coffee, stone, plant, notebook

What to do about it – and why everyday details matter

False wellbeing is not cured by a grand revolution. It is not resolved by changing jobs, moving to another city or making a radical life change – although these steps may sometimes be necessary. It is far more likely to be healed by attention paid to the everyday details that either strengthen or deplete our inner capacity.

One of the things with a proven impact on genuine (as opposed to false) wellbeing is the environment in which we live. Research in environmental psychology repeatedly demonstrates that nature, natural materials and a less toxic environment have a direct impact on our psychological wellbeing. Time spent in nature lowers cortisol levels, natural scents and materials calm the nervous system, and even the quality of the products we use every day – from food to cosmetics to clothing – influences how we feel. This is not romantic fancy; it is physiology.

This is precisely why a growing number of people are turning their attention to a more mindful way of life – not as a fashion trend, but as a practical response to the problem of false wellbeing. They choose products made with consideration for human health and the planet, take an interest in the composition of what they eat and apply to their skin, and reconsider how many things they actually need. This choice is not merely ethical – it is a choice for one's own wellbeing.

But beware: even this path must not become another optimisation spiral. Another manifestation of false wellbeing is indeed wellness perfectionism – a state in which the pursuit of a healthy lifestyle becomes yet another list of tasks we must complete in order to feel good enough. When meditation becomes an obligation and a gluten-free diet becomes a source of anxiety, we find ourselves back at the beginning. Functionality instead of happiness once again, just wearing different clothes.

Genuine wellbeing – the kind that is not false – looks different. It is less Instagrammable. It is quieter. It manifests in moments when we notice that we enjoy our morning coffee not because it is part of a productivity ritual, but simply because it is good. When we laugh for no reason. When we are able to stop in the middle of the day and say to ourselves: I want to be here. Not because we have completed the plan, but because we are truly present.

Aristotle believed that genuine happiness – eudaimonia – is not a state, but an activity. It is not something we have or do not have, but something we do, how we live, what choices we make each day. And perhaps this is precisely what false wellbeing takes from us above all else: the ability to experience life as active creation, rather than passive survival without major difficulties.

Recognising false wellbeing in one's own life is not easy. But the first step is surprisingly simple: to stop asking only "am I coping?" and to also begin asking "do I feel alive?" The answer to this question may be uncomfortable. But it is an honest question – and honest questions are always a better starting point than comfortable illusions.

Share
Category Search Cart