Primo by Trussardi is a men's perfume from 2024, falling into the aromatic-fougère fragrances category, and offers a modern interpretation of masculinity with unusual natural accords. Perfumer Violaine Collas created a bold, multi-layered composition that connects the raw power of nature with the elegance of the classic Italian perfumery school.

The opening of the perfume is fresh yet unusually mineral—dominated by sweetly woody maple sap, the mysterious tone of lava accords and earthy mineral notes, enlivened by juicy grapefruit peel. This start feels raw and modern, evoking the impression of an explosion of energy rising from the depths of the earth.

In the heart of the fragrance, a warm yet aromatic contrast appears: creamy-sweet tonka, spicy pimento pepper and a distinctly masculine, slightly herbal note of Bourbon geranium (geranium). This phase of the perfume is spicy and energetic, yet elegant, which adds complexity and wearability to the scent.

The base is built on solid woody foundations—creamy sandalwood, dark, earthy patchouli and dry cedarwood create a long-lasting, masculine trail that crowns the entire composition. Primo is a perfume suited to the modern man who appreciates originality, depth and quality. It shines best during autumn and winter, but thanks to its fresh top layer it is also suitable for the transitional seasons. With this perfume, Trussardi proves that innovation and classicism can go hand in hand—with exceptional results.