Wella Ultimate Repair Shampoo gently cleanses damaged, stressed and colour-treated hair while preparing it for subsequent regenerating care. It is suitable for all hair types and textures – from fine to thick and from straight to tightly curly. It is also appropriate for regular to everyday washing.

Key Benefits

• Metal Purifier technology helps remove accumulated metals during washing.
• The shampoo removes residues of hair products, oils, dirt and pollution particles from hair.
• According to the manufacturer, the gentle cleansing formula is suitable for everyday use and should not dry out hair.
• The light creamy formula produces a rich lather.
• Washing prepares hair for the next steps of regenerating care.

Hair receives a gentle first step in the routine that combines thorough cleansing with preparation for subsequent care.

Ingredients

AHA alpha hydroxy acid supports the restoration of strength within the hair shaft, while Omega-9 replenishes the outer layer of damaged hair.

• The official INCI contains Sodium Lauryl Sulfate and Sodium Laureth Sulfate.
• The formula also includes dimethicone and panthenol.
• The INCI includes malic acid, oleic acid, glycerin and squalane.
• The formula is labelled as vegan.
• The product is dermatologically tested.
• Wella declares a commitment to not testing on animals and participation in the International Collaboration on Cosmetics Safety.

The combination of AHA, Omega-9 and the other listed ingredients targets both the inner strength and the outer layer of damaged hair.

Application and Dosage

Apply the shampoo to wet hair, lather and then rinse thoroughly. You can repeat the washing step if needed.

This product forms the first, cleansing step of the Wella Professionals Ultimate Repair care routine. For a complete routine, follow it with Ultimate Repair Conditioner and Miracle Hair Rescue.

The correct order of steps prepares washed hair for the subsequent regenerating care.

Packaging and Volume

• Volume: 1000 ml, i.e. 1 litre

About the Brand

Franz Ströher founded his company in 1880, originally manufacturing tulle bases for wigs. The Ströher family registered the Wella name with the German Patent Office in 1924; its origin refers to the word "wave". In 1957, the brand opened a central research centre in Darmstadt, Germany, focused on hair care, colouring and styling.

Behind the product stands a brand with a long history and its own dedicated hair research facilities.