Max Factor False Lash Effect Mascara 01 Black is a black volumising mascara for a dramatic false lash look without the use of false lashes. It is suitable when you want to increase the thickness and volume of your lashes; the manufacturer also lists it as suitable for contact lens wearers.

Key Benefits

The patented Liquid Lash formula coats lashes from root to tip. The large brush is designed to wrap around individual lashes and enhance their voluminous appearance. According to the manufacturer, the mascara can double lash thickness compared to bare lashes.

Max Factor claims this mascara is resistant to flaking and smudging. The product is ophthalmologically tested.

The result is a dramatic black volume and false lash effect without the need for false lashes.

Ingredients

The listed ingredients include:

• panthenol
• tocopherol
• Glycine Soja Oil
• carnauba wax

When making your choice, you can take into account the presence of all four specifically listed ingredients.

Application and Dosage

Guide the brush from the roots to the tips of your lashes. For a more dramatic effect, allow the first coat to dry and then apply a second or third coat. The period after opening is 6 months.

You can adjust the intensity of your look by varying the number of coats applied.

Packaging and Volume

• Shade: 01 Black
• Volume: 13 ml

About the Brand

Max Factor settled in Los Angeles near the film industry in 1914. From 1916, he began selling eyeshadows and eyebrow pencils outside the film world, and in 1920 he introduced the public to a complete cosmetics range called make-up.

In 1958, the brand launched a mascara applied with a wand brush directly from the tube. The False Lash Effect mascara followed in 2009.

False Lash Effect builds on the brand's history associated with the film industry, decorative cosmetics and the development of mascaras.