First apply a primer, then your foundation, and finally cover imperfections with a concealer? Save time! The Max Factor Facefinity 3-in-1 foundation is a unique combination of primer, foundation, and concealer in one product. In just a few seconds it delivers a flawless-looking complexion and leaves it perfectly even. Apply the foundation to the face with a brush, sponge applicator, or fingertips and blend thoroughly until seamless. For higher coverage, layer locally as needed. Shake gently before use.