The layerable formula is also suitable for gradually building up volume and the final effect.

Key Benefits

The magnetically charged Extender Brush works with the mineral-enriched magnetic formula, drawing it beyond the tips of the lashes. Its ZigZag bristles separate, define and fan out the lashes.

• In an instrumental test with 21 participants, made-up lashes appeared 40% longer than lashes without mascara.
• The claimed lengthening effect lasted up to 36 hours in an instrumental test with 21 participants.
• After one week of use, 93% of 110 participants rated the mascara as exceptionally lengthening.
• 95% of 110 participants noticed their lashes were lifted and lengthened upward and outward.
• 93% of 110 participants reported both fullness and length of lashes.

The result is a layerable makeup look targeting length, volume, lift and precise lash separation all at once.

Ingredients

• Panthenol, also known as provitamin B5, is said by the manufacturer to help improve the appearance of lashes.
• Cera Alba is beeswax.
• Copernicia Cerifera Wax is carnauba wax.
• Tocopheryl Acetate is a vitamin E derivative.
• The product is approved under the Cruelty Free International programme.

The formula combines panthenol, a vitamin E derivative and two types of wax in a magnetic formula.

Application and Usage

Apply the mascara from the roots to the tips of the lashes using a zigzag motion. For a more dramatic result, add additional coats before the previous coat has dried.

Packaging and Volume

• Mini size: 4.5 g / 0.16 oz.
• Shade: Supercharged Black.

About the Brand

The brand was founded by twin sisters Jean and Jane Ford, who worked as models and makeup artists. In 1976, they opened a small makeup store called The Face Place in San Francisco. It was renamed Benefit Cosmetics in 1990, and the brand opened its first counter at the Henri Bendel department store in New York. Since 1999, Benefit has been part of the LVMH group. Its philosophy is that cosmetics should uplift people and help them feel good.

You are choosing a product from a brand whose history in makeup dates back to 1976.