It lifts, curls and lengthens, making it ideal when you want to achieve a more open-eyed look. It is ophthalmologically tested and suitable for sensitive eyes and contact lens wearers.

Key Benefits

• Catches and separates individual lashes using the Hook 'n' Roll™ brush, inspired by hair curlers.
• Lifts, curls and lengthens lashes.
• Curl lasts up to 12 hours, as demonstrated by an instrumental test on 27 participants.
• Waterproof formula resists tears, sweat and humidity.
• The mascara does not smudge, flake or clump.
• Layerable coverage allows additional coats to be applied.
• After one week of use, 97% of 117 participants reported long-lasting curl and 99% reported a more open-eyed look.

Achieve long-lasting curl, separation and lengthening with a moisture-resistant formula.

Ingredients

Panthenol, also known as provitamin B5, is said by the manufacturer to care for lashes and support a healthier appearance. The formula also contains serine, Cera Alba beeswax, carnauba wax and candelilla wax.

Benefit states approval by Cruelty Free International.

The formula combines nourishing provitamin B5 with a trio of waxes.

Application and Usage

Move the brush from roots to tips and repeat across the entire lash line. For greater coverage, you can layer the mascara. Its formula allows for easy removal.

Applying from roots to tips helps catch, separate and curl individual lashes.

Packaging and Volume

• Weight: 8.5 g / 0.3 oz
• Size: full size
• Shade: black

The full-size packaging contains 8.5 g of black mascara.

About the Brand

Benefit Cosmetics was founded in San Francisco in 1976 by twin sisters Jean and Jane Ford. The brand was acquired by the LVMH group in 1999.

You are choosing a brand with San Francisco roots dating back to 1976.