Benefit Roller Lash Super-Curling & Lifting Mascara (Black) 4 g is a black mascara designed primarily for straight, downward-pointing, or difficult-to-curl lashes. During application, it curls, visually lifts, lengthens, and separates them. The ophthalmologically tested formula is also suitable for sensitive eyes and contact lens wearers.

Key Benefits

The Hook 'n' Roll brush, inspired by hair rollers, catches individual lashes, separates them, and helps lift and curl them. The layerable formula allows you to adjust the intensity of the result without clumping lashes together.

The curl lasted 12 hours in an instrumental test on 27 participants. In a self-assessment of 117 participants after one week, 97% reported long-lasting curl, 96% visible lift, and 99% a more wide-eyed appearance.

The mascara is waterproof and resistant to tears, sweat, and humidity. It does not smudge, flake, or smear.

Lashes gain a curled, lifted, and separated look with intensity that can be adjusted through layering.

Ingredients

• Panthenol, or provitamin B5: credited with a conditioning effect for healthier-looking lashes.
• Serine: an amino acid included in the formula.
• Waxes: the formula contains beeswax, carnauba wax, and candelilla wax.
• Cruelty Free International: Benefit states approval under this programme.

The formula combines panthenol, serine, and three types of waxes in a layerable formulation.

Application and Usage

Move the Benefit Roller Lash brush from roots to tips along the entire lash line. You can layer the formula to adjust the intensity. The mascara can be removed with a standard makeup remover.

Applying from roots to tips promotes even coverage, separation, and curl of the lashes.

Packaging and Volume

• Variant: mini size
• Net weight: 4 g
• Shade: Black

The mini variant offers a black mascara in a 4 g package.

About the Brand

The brand was founded by twins Jean and Jane Ford, originally models and makeup artists. In 1976, they opened a beauty store called The Face Place in San Francisco, which was renamed Benefit Cosmetics in 1990. That same year, the brand opened its first counter at the Henri Bendel department store in New York. Since 1999, Benefit has been part of the LVMH group and upholds the philosophy that beauty should uplift and contribute to a sense of wellbeing.

Behind the mascara is a brand with roots tracing back to San Francisco in 1976, with an emphasis on the uplifting dimension of beauty.