Max Factor False Lash Epic Mascara (Black) is a mascara for users who want to add volume, curl and intensely black definition to their lashes.

Key Benefits

• Adds volume and a fuller appearance to lashes.
• Silky black formula enhances their intensity.
• The brush is designed to catch every lash.
• Four types of bristles vary in shape and angle.
• The zoom-effect brush tip allows individual lashes to be defined.
• An additional coat can create a more dramatic look.

The result is fuller, curled, separated and more intensely defined lashes.

Formula

A higher water content extends the time available for shaping lashes. The wax included is intended to reduce flaking and extend wear, while natural polymers lend lashes a glossy finish.

The formula provides room for shaping while supporting both wear and a glossy lash appearance.

Application and Usage

Before applying, remove any excess product from the tip of the brush. Press the curved part against the lashes and sweep from roots to tips in an upward direction. Separate lashes with a side-to-side motion.

To help maintain long-lasting curl, hold the brush briefly at the tips. For small lashes in the inner and outer corners, use the tip with an up-and-down motion. Apply mascara to lower lashes with the brush held vertically. For a more dramatic result, apply an additional coat.

Different brush positions allow you to groom upper, lower and hard-to-reach corner lashes.

Packaging and Volume

• Volume: 13.1 ml
• Shade: Black

About the Brand

Max Factor was founded in 1909 by a Polish-born cosmetician of the same name. In 1914, he created Flexible Greasepaint, which the brand describes as the first make-up designed for film. In 1958, it introduced the Mascara Wand, according to its history the first mascara applied with a wand applicator directly from the tube.

The history of Max Factor is linked to the development of film make-up and the mascara wand applicator.