Suitable for creating a dramatic false lash effect in just a few seconds.

Key Benefits

The rich formula helps increase the volume, length and definition of lashes. According to the manufacturer, blue micropigments optically darken lashes and brighten eyes.

When topped with the False Lash Effect mascara, lashes are said to instantly achieve twice the appearance of length and volume. The False Lash Effect volume brush makes for easy, even application.

Ingredients

• Panthenol
• Tocopherol and tocopheryl acetate, both forms of vitamin E
• Soy, coconut, argan, castor and jojoba oil
• Aloe vera leaf extract
• Sea buckthorn fruit juice
• Bisabolol
• Beeswax and synthetic wax
• The product may contain the blue pigment Ultramarines CI 77007

When making your choice, you may wish to consider the inclusion of five oils, aloe vera, sea buckthorn, panthenol and forms of vitamin E.

Application and Dosage

• Begin by curling your lashes.
• Apply the base from roots to tips using a zigzag motion.
• Spread the blue layer evenly across the lashes.
• Apply the False Lash Effect mascara while the base is still slightly tacky.

Applying mascara over the slightly tacky base is part of the recommended process for achieving the intended effect.

Packaging and Volume

• Volume: 13.1 ml

About the Brand

The founder of Max Factor worked as a make-up artist, wig maker and inventor in the Hollywood film industry. In 1914, he created Flexible Greasepaint, which the brand describes as the first make-up developed for film.

In 1918, he introduced the Colour Harmony principle, based on matching make-up shades to skin tone, eyes and hair. Two years later, he launched Society Make-up decorative cosmetics for the general public and, according to brand history, coined the term "make-up."

The product builds on the brand's heritage rooted in film make-up and the development of decorative cosmetics for the public.