Max Factor Lasting Performance 101 Ivory Beige is a liquid foundation for users looking for high coverage with a naturally-looking result. It is suitable when you need up to 8 hours of wear and want to reduce transfer of foundation onto clothing. The formula is also suitable for sensitive skin.

Key Benefits

The foundation provides continuous coverage with a declared wear time of up to 8 hours. The touch-resistant system reduces smudging upon contact and friction, including contact with clothing.

The water-in-silicone emulsion is associated with high coverage that maintains a naturally-looking and fresh finish. The foundation also absorbs excess sebum and leaves skin with a silky matte appearance. The non-comedogenic formula does not clog pores.

You get high and long-lasting coverage that helps maintain a naturally matte appearance of the skin for up to 8 hours.

Ingredients

• The formula is fragrance-free and oil-free.
• It contains silicone compounds cyclopentasiloxane and dimethicone.
• The ingredient list includes talc, silicon dioxide and aluminium starch octenylsuccinate.
• Possible colouring components include titanium dioxide CI 77891 and iron oxides CI 77491, CI 77492 and CI 77499.

When making your choice, you may take into account the absence of fragrance and oils as well as the specific listed ingredients of the formula.

Application and Dosage

• Choose your shade by comparing it with your skin tone along the jawline.
• Apply the foundation in good natural light to maintain even control over coverage.
• Apply a small amount to the centre of the face and blend outwards.

Applying a small amount gradually allows you to control the evenness of coverage.

Packaging and Volume

• Volume: 35 ml.
• Shade: 101 Ivory Beige.
• The Lasting Performance range offers 13 shades.

Shade 101 Ivory Beige is available in packaging with a volume of 35 ml.

About the Brand

Max Factor relocated with his family from Poland to the USA in 1904 and opened a cosmetics shop in Los Angeles near Hollywood Boulevard. In 1914, he created Flexible Greasepaint, which the brand refers to as the first foundation designed for film.

In 1918, he introduced the Colour Harmony principle, which coordinated make-up shades with the natural colour of the skin, eyes and hair. In 1920, he presented Society Make-up to the public and introduced the term "make-up".