Shiseido Synchro Skin Soft Blurring Primer 30 ml prepares a smooth base for makeup, optically minimises pores and imperfections, and helps control shine. The colourless base is suitable for all skin types and tones. It can be applied all over the face, on the T-zone, or on specific areas you want to visually smooth before makeup.

Key Benefits

The primer instantly blurs imperfections and mattifies the skin. Light-diffusing technology creates a soft-focus effect and helps minimise the appearance of pores, fine lines, wrinkles, and uneven texture.

Excess sebum is absorbed immediately upon application and throughout the day. At the same time, it provides up to 8 hours of hydration and helps extend the wear of makeup.

The skin is left with an optically smoother, less shiny base, ready for the next steps of your makeup routine.

Formulation

The lightweight, water-based formula has a creamy texture upon application that then transforms into a powdery finish. The product is colourless, dermatologically tested, and labelled as non-comedogenic.

• Sebum Catch Powder absorbs sebum and sweat and helps extend the wear of makeup.
• Snowflake Powder diffuses light and optically smooths fine lines, wrinkles, and uneven skin texture.
• Mattifying powders and peptides help control shine.
• Patented Natural Correcting Powder optically conceals unevenness and supports a radiant-looking complexion.

The combination of powders and light-diffusing technology unites shine control with optical smoothing, without adding any tint.

Application and Dosage

Before applying makeup, use approximately a pea-sized amount. Spread the primer with your fingers, working from the centre of the face outward. It can be applied all over the face, only on the T-zone, or locally wherever you need to visually minimise imperfections.

The versatile application method allows you to target precisely the areas that need mattifying or optical smoothing.

Packaging and Volume

• Volume: 30 ml

About the Brand

Shiseido was founded by Arinobu Fukuhara in 1872 in the Ginza district of Tokyo as the first Western-style private pharmacy in Japan. Shinzo Fukuhara subsequently developed the cosmetics side of the business, which became the foundation of the brand's global beauty enterprise today.

The company's current mission is "Beauty Innovations for a Better World." The brand uses its own quality management system, S-QMS, which incorporates international quality management principles and references ISO 9001.

The brand's historical roots are complemented by its own quality management system based on international principles.