Mr. Burberry eau de toilette for men by Burberry is built on a fresh woody-aromatic composition inspired by London.

Fragrance and Composition

• The fresh opening features grapefruit, cardamom, tarragon and mint.
• The heart notes blend cedar, birch leaf, nutmeg and lavender.
• The base contains vetiver, guaiac wood, sandalwood, amberwood, benzoin and oakmoss.
• The dry-down reveals the earthy character of vetiver and the smoky tone of guaiac wood.
• The eau de toilette was launched in April 2016.
• The fragrance composition was created by Francis Kurkdjian.

According to the brand, the fragrance captures the atmosphere of London, combining classic elements of British perfumery with unexpected ingredients.

The composition offers a distinctive transition from a fresh citrus-herbal opening through spicy notes to an earthy and woody base.

Usage

Mr. Burberry is available as a fragrance spray.

Packaging

• The bottle contains 50 ml of eau de toilette.
• Its design is inspired by the iconic Burberry black trench coat.
• The weighted cap references the horn-look buttons used on trench coats.
• The neck is adorned with a hand-tied knot made from gabardine woven in England.
• The product is made in France.

The details of the bottle connect the fragrance to the Burberry black trench coat and gabardine.

About the Brand

Burberry was founded by Thomas Burberry in 1856 in Basingstoke, England, where he opened his first shop at the age of 21. The brand's origins lay in designing clothing to protect against the British weather.

Thomas Burberry invented gabardine in 1879 — a lightweight, breathable, durable and weather-resistant fabric. This material was patented in 1888.

The design of the bottle thus directly references the brand's history and the material that Thomas Burberry created.