Paradise Big Deal Mascara (Black) by L'Oréal is a black mascara for gradual volume build-up, optical lengthening and lash separation. Depending on the number of coats applied, it allows you to create both natural and more dramatic looks. It is also suitable for sensitive eyes and contact lens wearers.

Key Benefits

• Volume can be gradually intensified by layering multiple coats.
• A lightweight, self-smoothing formula smooths lashes as each coat is applied.
• The manufacturer states that the formula resists clumping and sticking even with repeated application.
• A cross-tapered brush with bristles of varying lengths evenly coats, separates and lengthens lashes from root to tip.
• Clump-free results when layering were confirmed by 83% of 113 women in a test.
• The mascara has been tested under ophthalmological supervision and also for allergies.
• It is suitable for sensitive eyes and contact lens wearers.
• This is a washable, non-waterproof formula.

The buildable formula and shaped brush allow you to adjust the volume and intensity of your look while keeping lashes separated.

Ingredients

INCI: Aqua/Water, Behenyl Behenate, Acrylates Copolymer, Cetearyl Alcohol, Stearic Acid, Palmitic Acid, Poly C10-30 Alkyl Acrylate, Butylene Glycol, PVP, VP/Eicosene Copolymer, Aminomethyl Propanediol, Kaolin, Phenoxyethanol, Caprylyl Glycol, Pentylene Glycol, Potassium Cetyl Phosphate, Myristic Acid. May contain CI 77499.

Application and Dosage

Guide the brush through your lashes in a back-and-forth motion from root to tip. For greater volume, apply additional coats. Under normal or reasonably foreseeable conditions of use, no special safety precautions are indicated.

You can adjust the number of coats to achieve your desired level of volume intensity.

Packaging and Volume

• Volume: 9.9 ml

About the Brand

L'Oréal was founded in 1909 by chemist Eugène Schueller. Its origins are linked to the development and patenting of a safe hair dye formula. L'Oréal Paris builds its philosophy on quality, scientific research and continuous innovation. The brand states that since 1989 it has not tested its products or ingredients on animals and is developing alternative safety assessment methods.

You are getting a product from a brand with a history dating back to 1909 and a long-standing commitment to scientific research and innovation.