Bourjois Volume Glamour Push Up Waterproof Mascara (71 Black) is a black waterproof mascara for volume, curl and optical lengthening of lashes. It is suitable if you want to gradually adjust the intensity by layering. It is also described as appropriate for sensitive eyes and contact lens wearers.

Key Benefits

• Declared wear time reaches up to 16 hours.
• The mascara is credited with up to eleven times the volume.
• Creates an instant curling effect and gives lashes optical length.
• The thick fibre brush coats lashes from root to tip and catches short lashes too.
• The brush features 15 zones, or reservoirs, for colour application.
• The fine texture can be gradually layered for a more intense result without stiffening lashes into a hard finish.

This gives you control over makeup intensity combined with a volumising, curling and lengthening effect.

Application and Dosage

• Apply the mascara from the roots of the lashes upwards using a zigzag motion.
• Repeat the application until you achieve the desired volume.

About the Brand

Bourjois was founded in Paris in 1863. The brand was established by French actor Joseph-Albert Ponsin, who originally created makeup for theatre performers. Among the first products were greasy makeup sticks in various shades designed for the stage.

In 1863, the brand developed its own process for manufacturing baked makeup from a mixture of powder and water. It cites Parisian women and their style as its main inspiration, approaching beauty as a play with colours and personal style.

The history of Bourjois thus connects its origins in theatrical makeup with inspiration from Parisian style and colourful creativity.