The bestselling Volume Glamour welcomes a new star. The new Effet Push Up mascara delivers a new level of lash volume in three lessons in seduction. Show off your curled lashes. In an instant, you can create intense, dramatic volume. Your lashes will be beautifully curled and irresistibly seductive. Ultra-volumising brush - This outstanding patented brush, with bristles positioned in 15 different directions, multiplies the volume of your lashes in no time. Perfect formula for an amazing Push Up effect - An ultra-black shade and silky texture. It coats and beautifully curls every single lash. Lashes remain flexible, seductive and sexy.