Supports a fuller appearance, hydration and shine, and makes detangling easier. Suitable for straight, wavy, curly, coily and tightly coiled hair, including colour-treated hair.

Key Benefits

The shampoo supports fullness and volume while cleansing, and at the same time helps preserve hair's hydration. During washing, it enhances the appearance of hair from roots to ends, contributes to shine and improves manageability and detangling.

Clinically verified immediate increase in fullness and volume applies to the complete regimen with the shampoo, Caviar Anti-Aging Multiplying Volume conditioner and styling mist compared to untreated hair.

With regular use, the result is clean hair with a fuller appearance, preserved hydration and easier styling.

Ingredients

• Caviar extract is a source of omega-3 fatty acids and supports hair hydration, elasticity and shine.
• The caviar is sourced from the roe of non-endangered sturgeon farmed sustainably in France.
• Marine Plumping Complex contains volumising plant-based ingredients including kelp seaweed and biotin.
• Age-Control-Complex combines caviar extract with antioxidants to nourish and protect hair from damage.
• Hydrolyzed Vegetable Protein PG-Propyl Silanetriol combines plant protein and silicone to strengthen and revitalise hair.
• The formula contains no added SLS/SLES sulphates, parabens, phthalates, DEA/TEA or synthetic dyes.

A thoughtful combination of caviar extract, plant-based ingredients, biotin and antioxidants supports a fuller, hydrated and glossy hair appearance.

Usage and Dosage

Thoroughly wet hair. Lather a small amount of shampoo in the palm of your hand and massage into the scalp and hair. Follow with conditioner and rinse hair thoroughly.

For external use only. Avoid contact with eyes.

The simple routine is suitable for daily washing and follow-up conditioning.

Packaging and Volume

• Volume: 250 ml

About the Brand

Alterna was founded in 1997 and from the outset focused its hair products on professionals, drawing on the principles of skincare science. It introduced its first collection featuring caviar and an anti-aging focus in 1999.

As part of its Clean Philosophy, the brand is committed to formulating products free from parabens, SLS/SLES sulphates and synthetic dyes.

Alterna combines professionally focused hair care, skincare principles and a long-standing commitment to formulas free from selected ingredients.