Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo is a shampoo designed primarily for damaged hair. It is also safe for color-treated hair and suitable for straight, wavy, curly, coily, and tightly coiled hair.

Key Benefits

• Gentle cleansing removes everyday buildup.
• Caviar Bond Enforcing Technology is designed to fill cracks in the cuticle, smooth it, and reduce hair fiber friction.
• Helps reduce frizz and seal split ends.
• Manufacturer-reported results show hair that is 28% smoother and softer after use, with a 44% improvement in manageability and styleability.
• When used together with Bond Repair Conditioner, reduces hair breakage by up to 99% compared to untreated hair.

Ingredients

• The formula contains caviar extract and Passiflora edulis passion fruit seed oil.
• The brand describes the passion fruit oil used in this line as sustainably sourced.
• The formula also includes shea butter, coconut oil, and sunflower oil.
• The product is formulated without added parabens, SLS/SLES sulfates, and synthetic dyes.
• The fragrance blends green tea and bergamot with notes of almond.

The formula combines caviar extract, plant-based oils, and shea butter, free from added parabens, SLS/SLES sulfates, and synthetic dyes.

Usage and Dosage

• Thoroughly wet hair.
• Lather a small amount of shampoo in the palm of your hand.
• Apply to the scalp, massage through hair, and rinse.

Packaging and Volume

• Each pack contains 250 ml of shampoo.

About the Brand

Alterna was founded in 1997 and draws inspiration from scientific approaches used in skincare when developing its products. It introduced its first caviar-based, anti-aging collection in 1999.

The Caviar Anti-Aging Restructuring Bond Repair line was launched in 2018 for hair damaged by heat styling, free radicals, and excessive coloring. The brand formulates its products without parabens, SLS/SLES sulfates, and synthetic dyes.

Alterna thus grounds its approach to damaged hair care in product development inspired by scientific methods from skincare.