Alterna Caviar Replenishing Moisture Shampoo helps restore hydration to dry hair, smooth it, and enhance its softness and shine. It is suitable for straight, wavy, curly, coiled, and tightly coiled hair, and is also appropriate for colour-treated hair.

Key Benefits

The shampoo replenishes moisture in hair and helps lock it in. At the same time, it smooths hair, enhances its softness and shine, and helps protect it against colour fading, daily stress, and future damage.

When used together with Caviar Anti-Aging Replenishing Moisture Conditioner, it is clinically proven by the manufacturer to improve hair hydration, smoothness, and manageability. This combination reduces breakage by more than 99% compared to untreated hair and provides heat protection up to 450 °F, approximately 232 °C.

Regular use of this duo helps keep dry hair hydrated, manageable, and protected during heat styling.

Ingredients

• Age-Control Complex®: a patented blend of caviar extract and antioxidants designed to replenish nutrients lost as hair ages
• Caviar extract: a source of omega fatty acids, vitamins, and minerals
• Seasilk®: a moisturising blend of marine botanical ingredients that delivers hydration and nourishment to hair
• Enzymetherapy®: utilises targeted delivery of enzymes and minerals to improve ingredient penetration and support keratin production
• Additional listed ingredients: Alaria esculenta seaweed extract, sunflower oil, linseed oil, and shea butter
• Free from added SLS/SLES, parabens, phthalates, DEA/TEA, and synthetic dyes

The caviar used is sourced from the roe of non-endangered sturgeon farmed sustainably in France.

The combination of caviar extract, marine botanical ingredients, oils, and shea butter supports targeted care for dry hair.

Application and Dosage

Massage the shampoo into wet hair, then rinse thoroughly.

Packaging and Volume

• Volume: 250 ml
• Collection: Caviar Anti-Aging Replenishing Moisture

About the Brand

Alterna was founded in 1997. It introduced its first caviar and anti-aging collection in 1999. The brand's original products were designed for professionals, with development rooted in skincare science. Alterna also adheres to a cruelty-free policy and does not test its products on animals.

The brand combines a professional approach to hair care with development inspired by skincare expertise.