L'Oréal Serie Expert Curl Expression Rich intensive moisturising mask is designed for curly and coily hair, providing hydration and making pre-detangling easier. It is suitable as a follow-up treatment after shampooing. The rich, buttery texture melts upon application and envelops curls.

Key Benefits

According to the manufacturer, the mask intensively moisturises curly and coily hair and makes pre-detangling easier. After using the tested system, hair is immediately shinier.

An instrumental test of the combination of the intensively moisturising cleansing care and this rich mask demonstrated double the hydration. The product was developed in collaboration with four international curly hair experts: Titus Magida, Vivi Siqueira, Derick Monroe and Elodie Euston.

The treatment combines intensive hydration, easier pre-detangling and immediate curl shine.

Ingredients

• Contains 3% glycerin of plant origin, which retains water in the hair fibre.
• Hydroxyethyl urea, referred to as Urea H, helps maintain hydration and strengthen the hydrolipidic barrier.
• Hibiscus esculentus seed extract is cited as a natural source of amino acids and vitamins.
• The fragrance composition includes star jasmine, orchid, freesia and cedarwood.

INCI: Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Amodimethicone, Cetyl Esters, Potato Starch Modified, Isopropyl Alcohol, Phenoxyethanol, Trideceth-6, Hydroxyethyl Urea, Chlorhexidine Digluconate, Cetrimonium Chloride, Hibiscus Esculentus Seed Extract, Parfum/Fragrance.

The precisely listed INCI and glycerin content will make it easier for you to assess the formula before purchasing.

Use and Dosage

Apply the mask after shampooing to towel-dried hair. Leave on for 10 minutes, then rinse thoroughly.

The clearly defined processing time allows you to easily incorporate the mask into your hair care routine.

Packaging and Volume

The packaging contains 500 ml of mask.

About the Brand

L'Oréal Professionnel has been a professional hair care brand since 1909, with its origins in Paris. It was founded by French chemist Eugène Schueller.

The brand focuses on supporting professional hairdressers and their clients through hair care, styling, colouring and technology. It reports a presence in 66 countries and collaboration with approximately 2.5 million hairdressers in more than 130,000 salons.

The Serie Expert Curl Expression range is backed by a brand with a long-standing focus on professional hair care and collaboration with hairdressers.