The refillable 50 ml bottle can be topped up using a 150 ml refill.

Fragrance and Composition

Paradigme was launched in 2025. The composition was created in collaboration by perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville. The inverted fragrance pyramid progresses from a warm base to fresh top notes.

• Top notes: Calabrian bergamot and airy musk
• Heart: Bourbon geranium and rose geranium
• Base: benzoin, Peruvian balsam and guaiac wood
• Fragrance family: amber-woody
• Concentration: Eau de Parfum

The first three items listed in the INCI are alcohol, fragrance composition and water.

The result is a men's fragrance that transitions from balsamic and woody notes to fresh bergamot and musk.

Application

Apply the fragrance to the inner creases of the elbows and knees, where body heat amplifies it. After applying, do not rub or spread it on the skin, as this accelerates its evaporation.

Packaging

• Volume: 50 ml
• Refill: 150 ml Prada Paradigme refill
• Bottle: lacquered with a gradient from black to green
• Design element: the tilted triangle characteristic of the Prada brand
• Box: embossed cross-hatching referencing the Saffiano leather texture and the silver Prada logo

Using one 150 ml refill instead of three new 50 ml bottles saves, according to the manufacturer, 65% glass, 75% plastic, 100% metal and 50% cardboard.

The refill system reduces the amount of packaging materials associated with purchasing additional bottles.

About the Brand

Prada was founded by Mario Prada in Milan in 1913. The first store in the Galleria Vittorio Emanuele II offered luxury travel accessories and goods.

Paradigme thus bears the name of a brand with a Milanese history dating back to 1913.