In the women's fragrance Prada Paradoxe Virtual Flower, a fresh floral character is combined with jasmine and a musky base. The eau de parfum is designed for women and is recommended primarily for spring and summer.

Fragrance & Composition

• Concentration: Eau de Parfum
• Year of launch: 2024
• Top note: Italian green bergamot Vert de Bergamot, processed by cold pressing and molecular distillation
• Heart: jasmine accord and neroli
• Base: Serenolide™ musk and ambrette, also known as musk mallow seeds

The jasmine accord was created using an artificial intelligence tool. According to the manufacturer, Serenolide™ musk and ambrette are designed to create a clean, comfortable second-skin sensation. The composition was developed by perfumers Nadège Le Garlantezec, Antoine Maisondieu and Shyamala Maisondieu.

Application

Apply the fragrance to the bends of your knees and elbows, where body heat enhances it. After application, do not rub or press it into the skin, as this shortens its longevity. Prada Paradoxe Virtual Flower is recommended especially for spring and summer.

Applying without rubbing afterwards helps preserve the fragrance's longevity.

Packaging

• Volume: 30 ml
• The bottle is refillable.
• Its shape is inspired by the triangular Prada logo and is designed to be placed on its side.
• The light pink colour of the fragrance is complemented by the distinctive black Prada logo.

The result is a refillable bottle with a strong visual brand identity.

About the Brand

The history of Prada began in 1913 with the opening of the first store in Milan's Galleria Vittorio Emanuele II.

Prada began producing and launching fragrances in 2003. In 2021, the brand signed a long-term luxury beauty licence agreement with the L'Oréal group.

Fragrances have been part of Prada's creative output since 2003.