L'Oréal Professionnel Série Expert Vitamino Color is a brightening liquid shampoo for colour-treated hair that needs to be gently cleansed and protected against colour fading. It is ideal for washing when you want your hair to feel immediately soft and protected afterwards.

Key Benefits

• Gently removes impurities from colour-treated hair.
• Helps protect colour against fading.
• Leaves hair immediately soft and protected after washing.
• Part of the professional Série Expert Vitamino Color range.

Colour-treated hair receives gentle cleansing combined with care focused on protecting its colour.

Ingredients

• The professional formula contains resveratrol, characterised as a polyphenol.
• The formula also includes glycerin, niacinamide, salicylic acid, dimethicone and amodimethicone.
• Full disclosed ingredient list: Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Niacinamide, Mica, PEG-100 Stearate, Linalool, Steareth-6, Phenoxyethanol, Coco-Betaine, Trideceth-3, CI 77891/Titanium Dioxide, Resveratrol, Benzyl Alcohol, Acetic Acid, Fumaric Acid and Parfum/Fragrance.

You get a professional formula with resveratrol along with a precise overview of all disclosed ingredients.

Application and Dosage

• Apply the shampoo evenly to wet hair.
• Lather and then rinse thoroughly.
• Double washing is recommended: the first wash cleanses the hair, the second treats it.
• If contact with eyes occurs, rinse immediately with water.
• Keep out of reach of children.

Double washing separates the hair cleansing step from the subsequent treatment step.

Packaging and Volume

• Volume: 300 ml

About the Brand

• L'Oréal Professionnel was founded in Paris in 1909.
• The brand was established by chemist Eugène Schueller.
• It focuses on professional hair care, colouring and styling, as well as supporting hairdressers and their clients.
• It works with approximately 2.5 million hairdressers in more than 130,000 salons.
• It identifies technology and innovation as the foundation of its work.

You are choosing a brand focused on professional hair care, technology and collaboration with hairdressers.