Pride Ajwaa eau de parfum unisex by Lattafa offers a spicy-oriental character for both women and men. It combines dates and citrus with liquorice, resins, incense, musk and vanilla. It is part of the Lattafa Pride collection.

Fragrance and Composition

The fragrance launched in 2023 opens with bergamot, lemon, dates and elemi. The heart continues with liquorice, myrrh and another layer of elemi, while the base is built on benzoin, incense, labdanum, musk and vanilla.

• Top notes: bergamot, elemi, dates and lemon
• Heart notes: elemi, liquorice and myrrh
• Base notes: benzoin, incense, labdanum, musk and vanilla
• Concentration: eau de parfum (Eau de Parfum)
• Fragrance character: spicy-oriental
• Year of launch: 2023

Packaging

• Volume: 90 ml

About the Brand

Ajwaa is brought to market by Lattafa Perfumes Industries LLC. Lattafa is a family business rooted in Emirati heritage, currently led by the third generation of the family enterprise.

• The brand's products are sold in more than 120 countries.
• The portfolio includes more than 2,000 products.
• The team comprises more than 3,000 employees.

Lattafa combines family and Emirati roots with a portfolio available in more than a hundred countries.