Particularly suitable for level 7 and lighter shades, it can also be used on chemically treated hair.

Key Benefits

Purple toning agents balance the shade and suppress unwanted yellow and brassy tones. According to the manufacturer, it brightens colour, enhances shine, repairs everyday damage, strengthens hair bonds and helps protect hair from future breakage.

It is formulated for straight, wavy, curly and coily hair with fine texture and for all porosity levels.

While cleansing, it combines unwanted tone correction with care focused on shine, resilience and hair bonds.

Ingredients

• Contains the patented ingredient Bis-Aminopropyl Diglycol Dimaleate.
• The cleansing blend uses coconut oil-derived surfactants that create lather and help maintain a hydrated feel for hair and scalp.
• Free from proteins, silicones, sulphates, SLS/SLES, phthalates, phosphates, MIC/MIT and parabens.
• The product is vegan and dermatologically tested.
• Ingredients: Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Sodium Cocoamphoacetate, Acrylates Copolymer, Bis-Aminopropyl Diglycol Dimaleate, Betaine, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Parfum, Citric Acid, Phenoxyethanol, Menthol, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Sodium Benzoate, CI 60730, CI 19140 and CI 15985.

The formula combines toning pigments, cleansing ingredients and a patented ingredient with a vegan formulation free from silicones, sulphates and parabens.

Use and Dosage

Apply the shampoo to wet hair, lather and leave on for approximately 2 minutes. Then rinse out. Use 1–2 times per week or as needed.

Before first use, perform a skin test and evaluate the result after 48 hours. The shampoo is also suitable for colour-treated and chemically treated hair, including hair that has undergone keratin or smoothing treatments. For maximum toning and brightening effect, follow with Nº.5P Blonde Enhancer Purple Toning Conditioner.

You can adjust the frequency of use to suit your current hair tone correction needs.

Packaging and Volume

• Volume: 250 ml
• Average dose: 2.5 ml
• One pack provides up to 100 applications.

The stated average dose allows you to more precisely control shampoo consumption during regular use.

About the Brand

Olaplex was founded in 2014, originally launching the professional two-part salon treatment Nº.1 Bond Multiplier and Nº.2 Bond Perfector. Its founder is Dean Christal, with the technology originally developed by chemist Craig Hawker in Santa Barbara.

Olaplex is rooted in the technology that was present from the very beginning of the brand's first professional products.