Max Factor 2000 Calorie waterproof mascara for volume Rich Black optically enhances and thickens especially fine or thin lashes. It is suitable for situations where you require resistance to moisture, sweat or rain. It is described as suitable for sensitive eyes and contact lens wearers.

Key Benefits

According to the manufacturer, it delivers up to 300% more volume compared to bare lashes. The waterproof formula is designed to resist smudging, moisture, sweat and rain. The Rich Black shade enhances lashes with a black colour.

• Fast-drying liquid consistency
• Medium coverage
• Classic wire brush
• Curved brush shape adapted to the arc of the lashes

The mascara combines volumising enhancement of fine lashes with a waterproof formula for conditions with increased moisture.

Ingredients

• The formula is fragrance-free.
• Listed ingredients include polyethylene, disteardimonium hectorite, carnauba wax, trihydroxystearin, propylene carbonate, pentaerythrityl hydrogenated rosinate, phenoxyethanol and propylparaben.
• Possible colorants listed are iron oxides CI 77491, CI 77492 and CI 77499.

The fragrance-free formula is complemented by pigments corresponding to the Rich Black shade.

Application and Usage

• Move the brush in a zigzag motion from the roots to the tips of the lashes.
• Allow the first coat to dry slightly before applying a second coat to the upper lashes.
• Do not repeatedly pump the brush into the tube, as the air drawn in dries out the mascara.

The zigzag motion and brief drying of the first coat allow you to gradually build up lash enhancement.

Packaging and Volume

• Packaging contains one mascara.
• Volume: 9 ml
• Shade: Rich Black

About the Brand

Max Factor was a make-up artist, wig maker and inventor associated with the make-up of Hollywood film stars. His philosophy was to make glamour and professional make-up accessible to all women, not just film stars.

In 1914 he created Flexible Greasepaint, which the brand describes as the first make-up designed for film. In 1958 Max Factor introduced the Mascara Wand, the first mascara applied with a wand brush directly from the tube rather than from a solid block.

The brand's history connects professional film make-up with the ambition to make it accessible to all women.