Paradigme, the new signature men’s fragrance by Prada. A scent that transcends traditional preconceptions by asking the question: what if there is another possibility? A question that invites experimentation and opens up new perspectives. Confidence is redefined as curiosity, strength as gentleness, and success as the freedom to create your own paradigm. Master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville chose to open up a new olfactory paradigm by reversing the traditional architecture of a fragrance composition and creating an inverted pyramid, symbolically reflecting the iconic Prada triangle. The result is an avant-garde yet highly sophisticated fragrance with amber and woody notes, oscillating between enveloping warmth and refreshing freshness.