Furla Pura eau de parfum for women offers a delicate, elegant and well-balanced composition. A fresh citrus-spicy opening transitions into a floral heart and a warm woody-ambery base.

Fragrance and Composition

Bergamot lends the composition a fresh accent, complemented by spicy ginger notes. Furla builds the floral part around gardenia, jasmine, mimosa and the Mugane™ accord.

• Top: bergamot, freesia and Ginger Pure JE™ – ginger extract
• Heart: gardenia, jasmine Grandiflorum E-Pure JE™, mimosa absolute and Mugane™
• Base: Amber Woods, driftwood and Orcanox™
• Concentration: eau de parfum (Eau de Parfum)
• Year of launch: 2024
• Perfumer: Véronique Nyberg from MANE

The base INCI consists of Alcohol Denat., Aqua and Parfum. The declared composition includes, among others, linalool, limonene, geraniol, citronellol, citral, benzyl alcohol and hydroxycitronellal.

Pura offers a journey from fresh bergamot and ginger through bold florals to warm woody and ambery tones.

Application

Apply the perfume to pulse points, such as the wrists, neck and behind the ears. After application, do not rub the fragrance into the skin, as this may alter its character.

Packaging

The packaging contains 100 ml of eau de parfum. The flacon in soft white shades is inspired by Furla's iconic fashion creations. The outer packaging is made from FSC-certified paper.

You receive the 100 ml variant, whose appearance directly reflects Furla's fashion heritage.

About the Brand

Furla was founded by Aldo Furlanetto in 1927 in Bologna, Italy. Initially focused on the wholesale distribution of goods and women's fashion accessories, the brand opened its first store in 1955 on Via Ugo Bassi in Bologna.

The brand's values include traditional craftsmanship, expert artisanal knowledge, a sense of beauty and innovative design.

Pura draws on the brand's Bolognese heritage and its emphasis on craftsmanship and design.