Shiseido Vital Perfection Uplifting & Firming Advanced Cream Enriched is a facial cream for women aged 45 and over with normal to dry, mature skin. Its rich texture provides all-day care targeting hydration, loss of firmness, sagging contours, wrinkles, dull tone, and pigmentation spots. The cream is designed for both morning and evening use.

Key Benefits

The cream cares for a more lifted and firmer-looking complexion while also promoting brightening and evening of skin tone.

• An instrumental test on 11 women found skin hydration to be 75% higher after 4 hours.
• After one week, 100 volunteers rated the appearance of their skin as 28% more lifted, firmer, and radiant.
• After eight weeks, 98 volunteers rated the appearance of their skin as 49% more lifted, firmer, and radiant.

The cream thus combines rapidly observed hydration with a progressively assessed firmer, more lifted, and more radiant skin appearance.

Formulation

The Shiseido Vital Perfection range uses the patented SafflowerRED™ technology based on safflower grown exclusively in Japan. In an in vitro test, this technology supported collagen production.

• ReneuraRED Technology™ is included in the formulation.
• The INCI lists ingredients including glycerin, squalane, shea butter, caffeine, and damask rose water.
• The cream is non-comedogenic.
• The product has been dermatologically tested.

You receive a dermatologically tested, non-comedogenic cream featuring two technologies and selected ingredients listed in the INCI.

Application and Dosage

Use the cream morning and evening after applying serum and before eye cream.

• Use the spatula to take two pearl-sized amounts.
• Apply the cream to five areas of the face.
• Spread it from the centre of the face outward.
• Repeat the process on each area two to three times.

Both morning and evening use follow a precisely defined order, dosage, and direction of application.

Packaging and Volume

• Standard packaging volume: 50 ml.
• An application spatula is included.
• A separate 50 ml refill is also available.

The packaging includes a tool for maintaining the recommended dosage and allows the use of a separate refill.

About the Brand

Shiseido was founded by Arinobu Fukuhara in 1872 in the Ginza district of Tokyo. The brand was established as the first privately owned Western-style pharmacy in Japan. Its mission, "Beauty Innovations for a Better World," connects beauty with innovation and the creation of new value.

Shiseido draws on a Japanese pharmacy tradition and builds its current mission on the combination of beauty, innovation, and new value.