Provides up to 48 hours of hydration and is suitable for daily morning and evening care, including use after shaving.

Key Benefits

The cream targets five signs of male skin ageing: wrinkles, sagging, dull appearance, roughness and loss of firmness. Clinical hydration testing on 24 participants demonstrated an effect lasting up to 48 hours.

In a test with 32 men aged 33–57, a visible improvement in skin roughness was recorded within 4 weeks. The fast-absorbing texture leaves no sticky feeling.

Regular use combines long-lasting hydration with targeted action on five visible signs of ageing.

Ingredients

The formula utilises the Rice Bran Technology complex, which combines:

• rice bran oil complex,
• xylitol,
• niacinamide, also known as nicotinamide.

According to the manufacturer, the rice bran oil complex supports the natural production of cellular energy related to cell differentiation and renewal. Xylitol supports skin hydration and barrier function, while niacinamide contributes to the natural production of collagen. Cornflower extract supports the skin's regenerative capacity when damaged.

• Free from parabens and mineral oils.
• Non-comedogenic.
• Dermatologically tested.

The thoughtful combination of ingredients supports hydration, the skin barrier, skin renewal and natural collagen production.

Usage and Dosage

Use the cream every morning and evening after cleansing your skin or after shaving. Apply an amount the size of a pearl drop evenly across the face.

Packaging and Volume

• The packaging contains 50 ml of cream.

About the Brand

Shiseido was founded in 1872 by Arinobu Fukuhara, who studied Western pharmacology. The brand was established in the Ginza district of Tokyo as Japan's first privately owned Western-style pharmacy.

The name Shiseido derives from a passage in the Chinese Confucian work I Ching, also known as the Book of Changes. The company's mission is "Beauty Innovations for a Better World" and its philosophy is built on the mission, vision and principles of the Shiseido Way.

Shiseido connects its Japanese roots with a tradition that began as far back as 1872.