Suitable for targeted spot correction as well as all-over face application when you want a brightened result with the option to gradually adjust coverage intensity.

Key Benefits

• Combines the function of a concealer and foundation in one product.
• Brightens, colour-corrects and revives the appearance of skin.
• Layerable texture allows you to gradually customise coverage intensity.
• The metal applicator creates a cooling sensation upon contact with skin.
• After use, skin may appear less puffy.

One product handles both targeted correction and full-face application with a radiant result.

Ingredients

• Caffeine is said by the manufacturer to help tired-looking skin appear more awake.
• Vitamin C in the form of 3-O-ethyl ascorbic acid is associated with brightening and evening out skin tone.
• A 2% niacinamide content is associated with a firmer-looking complexion.
• Marula seed oil (Sclerocarya Birrea Seed Oil) is listed in the INCI.
• Glycerin and tocopherol, also known as vitamin E, are also part of the formula.
• Rimmel received Leaping Bunny programme approval from Cruelty Free International in 2022 for its entire range.

The formula combines caffeine, vitamin C and niacinamide with ingredients such as marula oil, glycerin and vitamin E.

Application and Usage

• The metal applicator is designed for application to specific areas as well as the entire face.
• The product can be layered gradually to adjust coverage intensity.
• The applicator can be used for contouring and massaging the skin.

The application method can be easily adapted to the extent of correction and the desired result.

Packaging and Volume

• The packaging contains 20 ml of product in shade 060 Light Honey.
• The product features a metal applicator inspired by a facial skincare tool.
• The official line name is Multi-Tasker Wake Me Up Concealer & Foundation.

About the Brand

Rimmel was founded in London in 1834. The brand was established by Eugène Rimmel, who came from Paris to London with his father, perfumer Hyacinthe Mars Rimmel. Rimmel presents make-up as a means of self-expression and ties its identity to London.

The brand's heritage is rooted in London, and its approach to make-up is built on the ability to express one's own personality.