Gucci Flora Gorgeous Gardenia eau de parfum for women 50 ml offers a floral-sweet composition built around white gardenia, jasmine and pear blossom. In 2022, it received the Fragrance of the Year – Women's Prestige award from The Fragrance Foundation.

Scent and Composition

The eau de parfum was launched in 2021 and was created by perfumer Honorine Blanc.

• Top notes: pear blossom accord, Italian mandarin and red berries
• Heart notes: white gardenia, jasmine absolute and frangipani blossom
• Base notes: patchouli and brown sugar accord
• Concentration: Eau de Parfum
• Fragrance family: floral-sweet
• The fragrance composition contains no UV filters

Gucci Flora Gorgeous Gardenia transitions from fruity and floral notes to a base of patchouli and brown sugar accord.

Packaging

The bottle, designed by Alessandro Michele, combines pink lacquered glass with a glossy gold-coloured cap.

• Volume: 50 ml
• The bottle contains 10% recycled glass
• The pink lacquer is water-based
• The outer packaging is made from FSC-certified paper
• The packaging features a new version of the Flora motif, originally created for Gucci by Vittorio Accornero in 1966

The packaging combines the Flora motif with a bottle containing recycled glass and an outer carton made from FSC-certified paper.

About the Brand

Gucci was founded by Guccio Gucci in 1921 in Florence. The first boutique opened on Via della Vigna Nuova. The brand was originally established as a craft atelier focused on luggage, combining Tuscan materials and craftsmanship with an elegant English aesthetic inspired by the founder's experience at the Savoy hotel in London.

Flora Gorgeous Gardenia builds on the Gucci brand founded in Florence and on the Flora motif created in 1966.