Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 25 is a day cream for dry, normal, oily and combination skin. It is designed for people who are concerned about wrinkles, fine lines, dryness, uneven skin tone or loss of firmness and want UV protection built into their daily moisturiser.

Key Benefits

The cream targets wrinkles, fine lines, dryness and uneven skin tone. It offers SPF 25 for everyday UV protection.

• An instrumental test on 30 volunteers recorded a visible correction of wrinkles within 2 weeks.
• After 2 weeks of use, 90% of 102 women tested reported that fine lines were less visible.
• After 4 weeks, 94% of the 102 women rated their skin as soft and supple.
• Over the same period, 87% of the 102 women reported an improvement in loss of skin firmness.

You get daily care with SPF 25, whose focus on wrinkle visibility and firmness is supported by specific test results at 2 and 4 weeks.

Ingredients

• ReNeura Technology+ includes natsume extract, Active Response Powder and Ashitaba α extract.
• KOMBU-Bounce Complex contains green, brown and red algae and targets the mechanisms associated with wrinkle formation.
• Highlighted botanical ingredients include mukurossi, chlorella, gambir and turmeric extracts.

The formula combines ReNeura Technology+, three types of algae and several selected botanical extracts.

Application and Dosage

• Use the cream every morning after cleansing and toning your skin.
• Apply it to the cheeks, forehead, nose and chin, spreading from the centre of the face outwards.

Packaging and Volume

• Volume: 50 ml
• Packaging: jar in a box

About the Brand

Shiseido was founded by Arinobu Fukuhara in 1872. The brand was established in the Ginza district of Tokyo as the first Western-style private pharmacy in Japan. Its name is derived from a passage in the Chinese Confucian classic I Ching, or the Book of Changes. In 1916, Shiseido spun off its cosmetics division into a separate business and opened a beauty store. The company's mission is "Beauty Innovations for a Better World".

You are choosing a product from a brand with a history dating back to 1872 and roots in the Japanese pharmacy tradition.