Shiseido Ultimune Power Infusing Serum is an anti-ageing serum that absorbs quickly and fits seamlessly into both morning and evening routines for all skin types, including sensitive skin. It targets fine lines, wrinkles, dullness, redness, uneven tone, visible pores and roughness.

Key Benefits

• Helps prevent and correct multiple visible signs of ageing. According to the manufacturer, it addresses uneven tone, dullness, redness, visible pores, roughness, fine lines and wrinkles.
• The fast-absorbing formula strengthens the skin barrier.
• The dermatologically tested, non-comedogenic formulation is also suitable for sensitive skin.

Regular use thus combines skin barrier support with action on various visible skin imperfections.

Formulation

• More than 91% of ingredients are of natural origin according to the ISO 16128 calculation, including water.
• The formula contains no mineral oil or parabens.
• It is based on the patented Power Fermented Camellia+ technology, which helps deliver 14 amino acids to the skin.
• Camellia leaf extract helps protect the skin from the effects of excess sebum associated with dryness.
• Camellia flower extract supports the resilience of the skin barrier in the stratum corneum, while camellia seed oil contributes to hydration through an emollient effect.
• Heartleaf extract and fermented hibiscus extract are intended to soothe and strengthen the skin.
• Reishi mushroom and iris root extracts support the skin's defences against external damaging factors.
• The green floral scent is complemented by the natural fragrance ingredient Matsurika and a natural essential oil.

The carefully considered combination of fermented technology, camellia and other botanical extracts supports skin hydration, resilience and natural defences.

Application and Dosage

• Use twice daily, morning and evening.
• Apply after cleanser and softener or essence, before additional serums and moisturiser.
• Use two pumps per application and spread the serum evenly across the face.

The precise order and dosage make it easy to incorporate the serum into your daily skincare routine.

Packaging and Volume

• Each pack contains 30 ml of facial serum.
• The glass bottle contains at least 15% recycled material.
• The outer carton is made from FSC-certified paper.

About the Brand

• Shiseido was founded by Arinobu Fukuhara in 1872 in the Ginza district of Tokyo as Japan's first privately owned Western-style pharmacy.
• Shinzo Fukuhara subsequently developed the cosmetics side of the business, which became the foundation of the brand's global beauty enterprise today.
• The name Shiseido derives from the classical Chinese text I Ching, also known as the Book of Changes.

You are therefore choosing a serum from a brand whose cosmetic roots trace back to a business established in Ginza in 1872.