Turathi Electric by Afnan is a floral-fruity fragrance for women and men, introduced in 2025. Behind this modern, vibrant composition is perfumer Imran Fazlani, who created a scent full of juicy energy and sparkling freshness.

Afnan Electric eau de parfum unisex is a fragrance for everyone who wants to come across as modern and energetic while maintaining elegant cleanliness. It is built to be worn effortlessly across occasions – from a working day through evening gatherings to weekend activities. The unisex character will be appreciated when you don't want to be confined to "masculine" or "feminine" pigeonholing and instead are looking for a fragrance that naturally adapts to your personality and style. Eau de parfum (EDP) typically offers a higher concentration of fragrant ingredients than eau de toilette, so the resulting impression tends to be more pronounced and longer-lasting, which is especially useful on busy days when you don't have the opportunity for frequent reapplication. Overall, Afnan Electric feels simultaneously fresh and confident, making it ideal for those who want a "signature scent" without excessive heaviness. If you are looking for a versatile unisex EDP with an energetic, contemporary feel, Afnan Electric will give you a reliable foundation for every day.

Application

The best results are achieved by applying to clean and moisturised skin, as the fragrance lasts longer and develops more smoothly on it. Focus on pulse points – the neck, décolletage, area behind the ears, inner elbows and optionally the chest; the warmth of these spots helps the fragrance release gradually. To start, I recommend 2–4 sprays for indoor wear (office, business meeting) and 4–6 sprays for outdoor wear or evening occasions, though it always depends on your preference and the sensitivity of those around you. Do not rub your wrists together after application, as rubbing can alter certain fragrant nuances and the scent may then come across as less clean. If you want to enhance the fragrance without "over-scenting", use an unscented body lotion or a mild shower gel without a strong fragrance, so that the individual aroma components do not mix into an unpredictable result. Correct dosage and application to pulse points are the simplest way to achieve longer wear and a refined projection.

Packaging

The Afnan Electric bottle is designed to be a statement piece on the shelf while remaining practical for everyday use. In an e-shop setting, customers often appreciate a quality atomiser, as it is precisely what determines even application: a fine mist allows the fragrance to "spread" without a single overdone dose. To preserve the full quality of the eau de parfum, proper storage is important – ideally in a shaded spot, at room temperature and away from direct sunlight, which can alter the character of the fragrant ingredients. Avoid leaving it long-term in a car, in a bathroom near a radiator or on a windowsill; temperature fluctuations are to a fragrance what a bad cellar is to wine. If you take the fragrance on trips, it is advisable to protect it from impacts and avoid leaving it unnecessarily long in an overheated bag. A stable temperature, darkness and a dry environment are the best "insurance" for an eau de parfum against loss of quality.

Composition

The specific composition (INCI) may vary depending on the batch, market and manufacturer updates, so the information stated on the box or directly on the bottle is always the decisive reference. In general, an eau de parfum contains alcohol (denat.), water and a fragrance composition (parfum), supplemented by auxiliary stabilising substances that maintain the consistency and longevity of the scent. The fragrance composition may also include declared fragrant allergens, which within the EU are listed in accordance with legislative requirements when established limits are exceeded. If you have sensitive skin, I recommend first performing a patch test on a smaller area and not applying the fragrance to irritated or freshly shaved skin. Avoid contact with eyes and mucous membranes and store out of reach of children.

It opens with a dazzling combination of sweet pear, citrusy mandarin, bittersweet pink grapefruit and radiant bergamot – accords that instantly awaken the senses and set an optimistic tone.

The heart of the fragrance continues in a fruity-floral spirit, where delicate orange blossom, crispily fresh apple and elegant, dry notes of cedarwood intertwine. This phase feels playful, light and natural, creating a harmonious balance between sweetness and freshness. It is a heart that does not overwhelm, but captivates with its clarity and vitality.

The base brings warm and sensual depth – soft musk, golden amber and velvety vanilla give the fragrance a gently sweet, easygoing finish that lingers on the skin throughout the day. Turathi Electric is a radiant, modern fragrance, ideal for everyday wear and for moments when you want to shine with effortless charm. Suitable for everyone who loves fruity-floral scents with a touch of elegance and fresh originality.

Additional Info

Thanks to its unisex concept, Afnan Electric is also an excellent choice when you want to share a fragrance within a household or are looking for a gift that won't risk being "too sweet" or "too harsh". EDP concentration is generally well-suited to year-round rotation: in cooler weather it tends to be pleasantly pronounced, while in the heat it is enough to choose a more modest number of sprays and the fragrance will remain elegant. Longevity and projection may vary depending on skin type, hydration, clothing and environment (air conditioning, outdoor wind), so it is worth trying out how it performs specifically on you. For a professional impression, I recommend sticking to the "less is more" rule – especially in the office or on public transport. If you want to refresh the fragrance during the day, consider a smaller travel atomiser so you don't have to carry the full bottle. Thanks to its balanced unisex character, Afnan Electric is a practical "one fragrance for everything" that you can wear almost any time.