It is designed for men who appreciate tradition, refinement, and understated luxury.

Fragrance and Composition

• Concentration: Eau de Parfum
• Character: spicy-woody to oriental-woody
• Top notes: bergamot, black pepper, and lavender
• Heart notes: ambrette, Tuscan iris, pear nectar, coffee pralines, and black liquorice root
• Base notes: Virginian cedar, vetiver roots, clean musk, cocoa powder, mineral accord, and lava smoke
• Launch year: 2026

After bergamot, black pepper, and lavender, a powdery and lightly gourmand combination of iris, pear, and praline unfolds. The dry-down builds on woody elements, musk, and cocoa, complemented by a mineral accord and lava smoke.

You get a layered composition that transitions from aromatic spice through delicately gourmand tones to a smoky-mineral finish.

Application

Apply the fragrance to pulse points, such as the neck, inner wrists, or behind the ears. For a more pronounced scent trail, you can also lightly apply it to clothing or hair.

You can choose your application method depending on whether you want to wear the fragrance on skin or enhance its trail on clothing and hair.

Packaging

• Volume: 100 ml (3.4 fl oz)

About the Brand

The Armaf brand was launched by Sterling Perfumes Industries in 2010. The parent company was founded in 1998 on the initiative of the Fakhruddin family, with the goal of manufacturing and distributing fragrances for the global market.

Sterling Group operates in the fields of perfumery, cosmetics, decorative cosmetics, and personal care. Its production philosophy combines tradition with innovation, and its declared values include integrity, innovation, customer service, employee satisfaction, and community engagement. Its manufacturing base is located in Dubai Investment Park in the United Arab Emirates, and it operates its own laboratory for material testing and quality control.

Armaf is thus backed by a group with its own manufacturing base and a laboratory dedicated to material testing and quality control.