It belongs to the Shiseido Ginza collection and also stands out for its vegan certification and high proportion of naturally derived ingredients.

Fragrance and Composition

• The heart unfolds with an accord of datura (thorn apple).
• The base rests on guaiac and sandalwood.
• Concentration: Eau de Parfum
• Year of launch: 2025
• Composition author: perfumer Karine Dubreuil
• 90% of the ingredients are of natural origin.
• The natural alcohol is derived from French sugar beet.
• The fragrance holds vegan certification and a dermatologically tested formula.

You can therefore choose a fragrance with a clearly described note structure and verified composition properties.

Application

Apply the fragrance to pulse points, such as behind the ears, on the neck, wrists, or the backs of the knees.

Packaging

• Volume: 50 ml
• Format: bottle with a pump spray
• The bottle was designed by French designer Constance Guisset.
• A dark gradient combines black and burgundy shades.
• The black dagger-shaped element symbolises the strength hidden within every woman.
• The bottle glass contains 15% PCR material, meaning consumer-recycled glass.
• The outer cardboard packaging uses FSC-certified material from responsibly managed sources.

When making your choice, you can therefore take into account the distinctive design as well as the use of recycled consumer glass and FSC-certified material.

About the Brand

Shiseido was founded by Arinobu Fukuhara in 1872 in the Ginza district of Tokyo. The brand was established there as the first privately owned, Western-style pharmacy in Japan. Its name derives from the classical Chinese work I Ching, also known as the Book of Changes.

Shiseido entered the cosmetics industry in 1897 with the launch of the Eudermine lotion. The brand's mission is to create beauty innovations for a better world.

Ginza Datura thus builds on a brand with a history dating back to 1872 and roots in the Ginza district of Tokyo.