Police To Be #Freetodare for Woman is a radiant amber-fruity eau de parfum for bold women who love to push established boundaries. A fruity opening, floral heart and sweetly woody base underscore its vibrant character and focus on freedom and individuality.

Fragrance and Composition

The fragrance was launched in 2024 and was created by perfumer Nathalie Lorson.

• Top notes: pear, Italian mandarin and raspberry
• Heart notes: freesia, Arabian jasmine and heliotrope
• Base notes: cocoa beans, vanilla and sandalwood
• Fragrance family: amber and fruity
• Concentration: Eau de Parfum

The floral heart contrasts the freshness of freesia with sambac jasmine and heliotrope.

Packaging

• Volume: 125 ml
• Spray format
• Distinctive skull-shaped bottle
• Bold fuchsia colour
• Glossy chrome finish

The bottle combines the recognisable motif of the Police To Be collection with a striking colourful and glossy design.

About the Brand

The Police brand was founded in Italy in 1983 under the De Rigo group. Its name draws on the rebellious and travelling spirit of American pop and television culture. A licensing agreement for the development of a fragrance line was signed in 1998, marking the beginning of Police's transformation into a lifestyle brand.

By 2003, the portfolio already included fragrances, watches, jewellery and small leather goods. The Police To Be line was introduced in 2011 and has been defined from the outset by its skull-shaped bottle.

Police To Be #Freetodare for Woman builds on the brand's long-standing identity, which unites fragrances with a rebellious vision of individuality.