Lattafa Pride Afaq eau de parfum unisex combines a sweet fruity opening, a floral heart, and a soft, warm dry-down. It is designed for both women and men and suits everyday wear as well as special occasions.

Scent and Composition

Afaq is a fruity-floral composition launched in 2022. Its name in Arabic refers to the world, the universe, and horizons.

• The distinctly sweet opening features pear and cassis, or blackcurrant.
• The floral heart unfolds with tuberose alongside jasmine.
• The soft, sweet, and warm dry-down is built on cashmeran and sandalwood.
• Concentration: Eau de Parfum
• Year of launch: 2022

You get a fragrance that transitions from pronounced fruity sweetness through floral notes to a delicate woody base.

Usage

The composition is suitable for everyday wear as well as special occasions.

Packaging

• Volume: 100 ml
• Format: spray

About the Brand

Lattafa is a family business founded in the United Arab Emirates, now led by its third generation. It operates in more than 120 countries and its team comprises over 3,000 employees.

The group's portfolio includes more than 2,000 products, ranging from mass-market fragrances to luxury collections. The entire process — from creation and design through research and development to manufacturing — is controlled in-house. The Lattafa Pride line is presented as the founder's signature collection and a legacy of his creative vision.

You are choosing a fragrance from a collection that carries on the founder's creative legacy and is produced through the brand's internally managed process.