Liu Jo Lovely U eau de parfum for women is built on a floral-fruity composition. Fruity notes of physalis, nectarine and red currant are complemented by flowers, while the base is formed by toffee, white musk and patchouli.

Fragrance and Composition

• Fragrance family: floral-fruity
• Concentration: eau de parfum (Eau de Parfum)
• Year of release: 2017

The top notes of Lovely U feature physalis along with nectarine and red currant. The heart unfolds with freesia, mandarin blossom and wild rose. The base is built on a caramel toffee note, white musk and patchouli.

The composition offers a journey from fruity notes through a floral heart to a base with a caramel accent, musk and patchouli.

Packaging

• Volume: 100 ml
• Bottle designer: Thierry de Baschmakoff
• Country of origin: Italy

The bottle's appearance draws inspiration from Art Deco style and Liu Jo fashion. It is adorned with a charm featuring the brand's logo and a small crystal.

The packaging contains 100 ml of fragrance in a bottle that combines Art Deco inspiration with the brand's decorative elements.

About the Brand

The brand was founded in 1995 by brothers Marco and Vannis Marchio. It was established in the Italian town of Carpi in the province of Modena and entered the fragrance segment in 2014. Its philosophy emphasises freedom, self-expression and empowering women in finding their own style.

Lovely U builds on the brand's Italian origins and its focus on feminine self-expression.