Enter the world of fun and discovery with Play by Lattafa, a charming unisex fragrance created especially for children and launched in 2024. This joyful scent, part of the acclaimed Pride Collection, is available in a 75 ml EDP spray and reflects the craftsmanship of Lattafa, a renowned perfume house based in the UAE.

Lattafa Pride Play U eau de parfum is a fragrance that feels vibrant, modern and optimistic, making it an excellent choice for anyone who wants to enhance their style without unnecessary heaviness. In the first few minutes, it often impresses with a fresher, energetic feel that gradually transitions into a smoother, pleasantly warm and longer-lasting trail on the skin. The character of the fragrance is designed to be highly wearable across a variety of situations – from an ordinary working day through meetings to leisure time. In practice, you will appreciate that the fragrance develops gradually and does not feel "one-dimensional", maintaining its interest even after a longer period. If you are looking for a perfume that leaves an impression of neatness and cleanliness while still having personality, Play U fits that vision very well. Play U is the ideal choice when you want to smell confident, fresh and yet elegant.

Application

I recommend applying to pulse points, where the fragrance warms up best and gradually unfolds: the neck, wrists, behind the ears, or the inner elbows. For a subtle office effect, 2–3 sprays are usually sufficient; for the evening or cooler weather, you can add 1–2 extra sprays. Fragrance generally lasts better on moisturised skin, so it is practical to apply an unscented body lotion or cream first and then the perfume. Avoid rubbing your wrists together, as this can disrupt the finer top notes and shorten their natural development. If you want to increase longevity on clothing, spray from a distance and test on a less visible area first, especially with light or delicate fabrics. The best results are achieved by adapting the intensity to the environment and gradually "layering" the fragrance.

Packaging

The Lattafa Pride line places emphasis on a distinguished appearance, and Play U is no exception – it feels like a product you would happily display, while also being comfortable to use every day. The bottle is typically designed to sit well in the hand, and the atomiser allows for even dispensing, which helps keep the fragrance at an elegant level without overdoing it. To preserve quality, I recommend storing the perfume away from direct sunlight, ideally in a dry place at a stable temperature; bathroom shelves with frequent fluctuations in heat and humidity are not ideal. If you are taking the fragrance on a trip, protect the bottle from impacts and prolonged exposure to a hot car. The visually striking packaging also enhances the sense of value, making it a lovely gift for someone who appreciates stylish fragrances. Thanks to the more luxurious bottle design, Play U feels like a premium piece without any unnecessary compromises.

Composition

Eau de parfum is intended for external use only and is typically alcohol-based, so do not apply it to irritated, freshly shaved or otherwise sensitive skin. Avoid contact with eyes and, if contact occurs, rinse thoroughly with water. If you are prone to allergic reactions or have very sensitive skin, it is advisable to perform a tolerance test on a small area and monitor the reaction. The specific composition (INCI) and listed allergens may vary by batch, so the definitive list of ingredients is the one on the packaging of the product you have purchased. Keep the perfume out of the reach of children and away from sources of heat and flame, as it is flammable. The most accurate information about composition and allergens can always be found directly on the box and label of the given batch.

Top notes: Ginger, Mandarin, Lemon Heart notes: Rhubarb, Plum, Jasmine, Violet Base notes: Amber, Soft Woods, Musk

Additional information

Play U is suitable for year-round wear, with only minor adjustments to the amount applied: in summer, opt for a more restrained application, while in winter you can rely on a slightly higher quantity so the fragrance is not lost beneath warm clothing. Longevity and projection are influenced by skin type, hydration, environment (air conditioning, dry air) and physical activity – so it is worth finding your own ideal number of sprays. If you prefer a discreet trail, apply the fragrance more to the torso beneath clothing; if you want a more pronounced signature, focus on the neck and one wrist. This fragrance is also popular as a gift, as it feels both accessible and elegant – making it a safer choice across a range of ages and styles. If you are looking for a versatile eau de parfum with a modern feel and effortless wearability, Play U is an excellent choice.