Asad Elixir by Lattafa Perfumes is a new release for 2025 and an oriental perfume created for men who seek a bold, charismatic, and long-lasting scent. This sophisticated composition builds on the success of the original Asad, but offers a deeper, spicier, and more sensual interpretation that feels more mature and more pronounced. Asad Elixir is an ideal choice for evening wear or formal occasions when you want to make a strong impression.

The opening sets off an energetic combination of pink pepper, saffron, and fresh grapefruit—sharp, sparkling, yet warm tones that instantly awaken the senses. The heart follows, where a smoky tobacco accord intertwines with the elegant dryness of cedarwood and the sweetness of vanilla. This combination creates a masculine yet gently sensual contrast that feels modern while remaining traditionally oriental.

The base of the fragrance is deep and warm—dominated by incense, complemented by a touch of amber, earthy patchouli, and silky-smooth cashmeran, which lends the scent an almost creamy texture. The result is an elegant, woody-spicy veil that feels strong, confident, and refined. Asad Elixir will appeal to men who prefer bold scents with an oriental character and aren’t afraid to stand out from the crowd.