Forever And Ever Dior eau de toilette is a delicate and refined fragrance for women who seek a fresh floral composition. Its character is built on a trio of freesia, Indian jasmine and Bulgarian rose.

Scent and Composition

• A fresh opening is created by freesia in the top note.
• The floral heart is formed by Indian jasmine absolute.
• The base note belongs to Bulgarian, or Damascus, rose.
• The rose used for this fragrance comes from Bulgaria's Rose Valley and is harvested by hand.

Forever and Ever Dior was launched in 2006 and belongs to the Les Créations de Monsieur Dior collection. The original version is attributed to perfumer Jean-Pierre Béthouart. In 2009, the composition was reformulated by François Demachy in accordance with IFRA regulations.

The published ingredient list includes ethanol, water and a fragrance composition. It also contains the UV filters ethylhexyl methoxycinnamate, butyl methoxydibenzoylmethane and ethylhexyl salicylate, as well as the antioxidants BHT and tocopherol.

Packaging

• Volume: 50 ml
• Format: liquid fragrance in a spray

About the Brand

The Dior brand was founded by Christian Dior in 1946. The first headquarters of the fashion house was established at 30 Avenue Montaigne in Paris, where the company remains headquartered to this day.

The first fashion collection was presented on 12 February 1947 and gave rise to the New Look style. Alongside it, Miss Dior was created — the first fragrance from the house of Dior. Christian Dior's love of flowers subsequently became a defining source of inspiration for the brand's perfumes.

Forever And Ever thus continues the floral inspiration that has long been associated with Dior's perfume creations.