Combines primer, concealer and foundation, making it suitable when you require multiple functions in a single step, medium to full coverage and a matte finish.

Key Benefits

• Replaces three separate products by combining primer, concealer and foundation.
• Allows you to achieve medium to full coverage with a matte finish.
• Claimed wear time reaches up to 30 hours.
• The concealer component helps cover redness and other skin imperfections.
• SPF 20 helps protect against UVA and UVB radiation as well as blue light.
• The foundation is waterproof and resistant to humidity, heat, transfer, touch and shine.

Formulation

• The formulation is oil-free.
• Three types of oil and sebum-absorbing powders help reduce shine.
• Flexi-hold technology is designed to help create a long-lasting, lightweight film on the skin.
• The formulation is certified as fully vegan.

The formula focuses on a lightweight matte film, sebum absorption and long wear without the use of oils.

Application and Dosage

• The foundation can be applied with fingers, a brush or a sponge.

Packaging and Volume

• Volume: 30 ml.
• Colour variant: 55 Beige, also referred to as N55 Beige.

About the Brand

Max Factor was born on 5 August 1872 in Łódź, which is now part of Poland. In 1914, he created Flexible Greasepaint intended for film actors. In 1918, the brand introduced the Colour Harmony principle, which coordinated make-up shades with skin tone, eyes and hair, and in 1920 launched Society Make-up for the general public. Max Factor is today part of the Coty portfolio.

The history of the Max Factor name connects film make-up, shade coordination and cosmetics designed for the general public.