The women's perfume Diesel Loverdose is presented as the perfect weapon for seduction. It is said to contain molecules that stimulate the hypothalamus, the part of the brain responsible for lust and attraction to another person. The Diesel Loverdose bottle is designed to symbolically resemble a heart - in the shape of a diamond pierced by an arrow. The fragrance Diesel Loverdose was launched on the market in 2011.