Max Factor Clump Defy Mascara Black is a black volumising mascara for users who want dramatic volume while keeping lashes separated and defined. It is also ideal when you want to adjust the intensity of your makeup by gradually building up layers.

Key Benefits

• For a bold look, it offers up to 200% more volume compared to bare lashes.
• To separate individual lashes, it uses a specially designed brush that resists clumping and sticking.
• To catch even the smallest lashes, it features a curved silicone flex brush whose shape follows the lash line and helps define them.
• For coverage from root to tip, the brush is equipped with a reservoir.
• The gaps between the bristles are smaller than a typical mascara clump.

The thoughtfully engineered brush combines dramatic volume with lash separation and definition while minimising clumping.

Ingredients

• Clump Defy technology uses a dual polymer system that creates a flexible film.
• The formula includes carnauba wax, Copernicia Cerifera Cera.
• The formula contains panthenol and lecithin.
• Tocopherol and tocopheryl acetate, both forms of vitamin E, are also included.

The formula combines a flexible polymer film with carnauba wax, panthenol, lecithin and two forms of vitamin E.

Application and Usage

The mascara can be applied in multiple coats until the desired volume is achieved. An additional coat can also be applied throughout the day.

Packaging and Volume

• Volume: 13 ml
• Shade: Black, also officially known as 001 Black

About the Brand

Max Factor opened a cosmetics shop in Los Angeles near Hollywood Boulevard in 1904. In 1916, he introduced a range of cosmetics including eyeshadows and eyebrow pencils available beyond the film industry. A complete cosmetics range for the general public followed in 1920, and the Max Factor brand also credits this period with coining the term "make-up". In 1958, it introduced a mascara applied with a wand brush directly from the tube.

By choosing Max Factor, you are opting for a brand whose history includes making makeup accessible to the public and introducing the wand brush mascara in a tube.