Shiseido Benefiance Wrinkle Smoothing Contour Serum is a retinol facial serum suitable for all skin types. It helps improve the appearance of wrinkles and fine lines and is particularly suited for people aged 35 and over, or for anyone who wants to address these signs in a targeted way.

Key Benefits

• The manufacturer reports a visible improvement in the appearance of wrinkles after one week of use; the clinical evaluation was conducted on 34 women.
• The serum helps visibly reduce fine lines.
• It provides 24-hour hydration.
• After eight weeks, 91% of 112 female testers perceived an improvement in skin suppleness and elasticity.
• 84% of 112 female testers noticed a reduction in visible lines after eight weeks.
• The product has been dermatologically tested.

Regular use combines hydration with targeted action on the appearance of wrinkles, fine lines and skin elasticity.

Ingredients

• Retinol Soft Caps technology uses capsules containing a retinol derivative that are released upon application.
• Retinol is listed in the INCI as retinyl acetate.
• KOMBU-Bounce Complex contains green, brown and red algae together with chlorella extract; it supports the skin barrier and helps prevent and reduce the visible appearance of wrinkles.
• Yuzu seed extract supports a supple and radiant-looking complexion.
• ReNeura Technology+ utilises natsume extract and Active Response Powder Ashitaba.

The combination of retinol technology, algae complex and plant extracts targets the skin barrier, elasticity and overall skin appearance.

Application and Dosage

• Use the serum morning and evening after cleansing and before your moisturiser.
• Use two pumps per application.
• Apply to the cheeks, forehead, nose and chin.
• Finish application with upward movements.

The precisely defined dosage makes it easy to incorporate the serum into both your morning and evening routine.

Packaging and Volume

• The packaging contains 30 ml of facial serum.

About the Brand

Shiseido was founded by Arinobu Fukuhara in 1872 in the Ginza district of Tokyo as Japan's first Western-style private pharmacy. The founder had previously served as chief pharmacist at a naval hospital. Shinzo Fukuhara subsequently developed the cosmetics side of the business, which became the foundation of Shiseido's global beauty enterprise. The brand's approach combines art and science with an emphasis on Japanese aesthetics.

Shiseido's history is built on the union of pharmaceutical roots, cosmetics, science and the Japanese concept of aesthetics.