Oud Lavender by Ahmed Al Maghribi is an aromatic fragrance for women and men, launched in 2023. In this new interpretation, Oud Lavender presents itself in a fruitier and sweeter concept while retaining its oriental soul.

Ahmed Al Maghribi Oud Couture is a perfume extract for women that bets on a luxurious, distinctive and sophisticated impression, appealing to you especially when you are looking for a fragrance with depth and a "haute couture" atmosphere. A high concentration of fragrant ingredients is typical for an extract, which is why the fragrance may develop more slowly, layer itself on the skin and create a long-lasting trail. Oud in a feminine interpretation does not come across as rough here; on the contrary, it can come across as elegant, velvety and distinctly evening-appropriate, depending on how it settles with your skin. Oud Couture is suited for moments when you want to make an impression without unnecessary ostentation – the fragrance speaks for you, yet does not overpower your style. It is the type of perfume that pairs beautifully with a coat, scarf, jewellery and an overall polished look, while also being able to add character to a minimalist outfit. If you love intense, feminine and noble fragrances, Oud Couture will give you exactly that "luxurious signature" that those around you will remember.

Application

With a perfume extract, less is more: start with one or two sprays and assess the intensity during the first 30–60 minutes as the fragrance gradually opens up. Apply to pulse points (neck, wrists, area behind the ears) and also consider a gentle spray into the hair from a greater distance, if your hair care routine tolerates alcohol-based products; always proceed with caution, however. Avoid rubbing your wrists together, as rubbing can unnecessarily "break" certain accords and shorten the development of the fragrance. For longer wear, I recommend moisturising the skin with an unscented cream or body lotion – the extract will then often perform more smoothly and consistently. Apply to clothing thoughtfully (especially on light-coloured and delicate fabrics), ideally from a greater distance and away from sensitive textiles. Oud Couture will shine best when you dose it sparingly and allow it to work on the skin without rushing.

Packaging

In the online shop, you will appreciate that a perfume extract is perceived as a premium category, and the overall impression of the product – from the flacon to the box – usually reflects this accordingly. The practical atomiser allows for precise dosing, which is essential with an extract, as each press carries more "power" than a standard eau de toilette. If you are planning to give the fragrance as a gift, Oud Couture is a very suitable choice for a woman who enjoys more distinctive perfumes and will appreciate the elegant presentation. To preserve quality, I recommend storing the perfume in a dry place, away from direct sunlight and temperature fluctuations; a bathroom is not ideal, as humidity and heat can accelerate changes in the composition. When not in use, return the perfume to its box and keep the cap closed – this will help maintain the fragrance in the most stable condition possible. Proper storage is key with a perfume extract, as the high concentration deserves the utmost care.

Composition

A perfume extract generally contains alcohol, water and a blend of fragrant substances (parfum), and may also include allergenic ingredients listed in accordance with applicable legislation. If you have sensitive skin, I recommend performing a patch test on a small area and avoiding application to irritated or freshly shaved skin. Avoid contact with eyes and wash your hands after application if you are working with the fragrance in multiple layers. Please note that the exact composition and INCI may vary by batch, and therefore the label on the specific packaging you receive is always the decisive reference. Within the context of an online shop presentation, it is safe to provide general information about the category and method of use, while the details of the composition are best checked directly on the packaging.

The opening of the fragrance is joyful and juicy – it opens with sweet peach, vibrant red fruits and a fresh orange accord, creating an immediately appealing and energetic impression.

In the heart of the perfume, the fruity freshness transitions into a sensual sweetness through a rich honey note, surrounded by delicate white flowers and elegant rose. This floral and honey combination creates a warm, romantic core that feels refined and luxurious. Oud here steps into the background to make room for softer yet still distinctive ingredients that lend the fragrance a feminine, yet also unisex character.

The base of the fragrance rests on the earthy, woody tone of sandalwood, given depth by mysterious moss and the modern synthetic ingredient ambroxan, which ensures long-lasting wear and an elegant trail.

Top notes: orange, red berries, peach

Heart notes: white flowers, rose, honey

Base notes: moss, sandalwood, ambroxan

Additional Info

Oud Couture is perfectly suited for evenings, formal occasions, meetings and periods when you want to appear elegant and confident; in cooler months, extracts also tend to perform most harmoniously. The exact longevity and projection vary depending on skin type, hydration and environment, but with an extract you can expect even a small amount to leave a noticeable impression. If you work in an office or are in close contact with people, I recommend very sparing application – ideally one spray on the neck or décolletage, so that the fragrance remains pleasant for those around you as well. If you wish to "soften" the perfume, you can complement it with unscented body care; conversely, for a more pronounced trail, layering on moisturised skin and applying to multiple pulse points works well. Fragrances of this type often become collector's pieces: you return to them when you need to enhance your mood and boost your confidence. Oud Couture is ideal for women who want an intense, long-lasting fragrance with a luxurious character and striking elegance.

Oud Lavender in this 2023 version is a fragrance for those seeking a sweet, floral-fruity yet sophisticated unisex composition that captivates both during the day and on evening occasions.