PURING 04 KeepColor Color Care Mask helps care for colored, highlighted, and chemically treated hair. It supports the preservation of the intensity and shine of cosmetic color, while also nourishing and hydrating the hair and helping to restore its softness. It is suitable for use after shampooing as well as in hair salons.

Key Benefits

The mask helps extend color longevity and maintain its intensity. It supports longer-lasting shine in colored hair and, according to the manufacturer, provides deep nourishing and hydrating effects. It also helps restore hair softness. It has a milky fragrance.

It provides colored hair with care focused on shade longevity, shine, hydration, and softness.

Ingredients

• Flaxseed oil is listed in the INCI as Linum Usitatissimum Seed Oil.
• The mask contains Vitamin E in the form of Tocopheryl Acetate.
• The vitamins present have an antioxidant effect and help reduce the impact of free radicals on the hair fiber.

Full INCI: Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Dipropylene Glycol, Triethylene Glycol, Benzyl Alcohol, Propylene Glycol, Linum Usitatissimum Seed Oil, Tocopheryl Acetate, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate.

Flaxseed oil and Vitamin E complement the formulation of this mask designed for the care of colored and chemically treated hair.

Application and Dosage

• After shampooing, apply the mask to the lengths and ends of the hair.
• Distribute the product evenly through the hair using a comb.
• Leave on for 3–5 minutes.
• Then rinse the hair thoroughly.

These steps ensure even application of the mask to the lengths and ends.

Packaging and Volume

• Volume: 1000 ml
• Line: 04 KeepColor

About the Brand

PURING products are manufactured entirely in Italy and are designed for the needs of hair salons and professional hair care specialists. A dedicated research and development team works on each individual line, selecting the active ingredients.

The name PURING derives from the Latin "Puro," meaning pure, and the English "Pouring," meaning flowing.

Development, manufacturing in Italy, and a focus on professional care form the foundation of PURING's product lines.