PURING 01 Richness Nourishing Conditioner is a rinse-out treatment for dry, frizzy, dehydrated, coarse, porous, difficult-to-manage or chemically treated hair. It is ideal when you want to add softness to your hair, make it easier to detangle and support the condition of the hair fibre. The PURING Richness range is also designed for professional hair care in salons.

Key Benefits

The conditioner nourishes dry and chemically treated hair. It provides deeper hydration for coarse and porous hair, helps to soften it and leaves it looking more vital.

The treatment supports hair regeneration, re-conditioning of the hair fibre structure and improved resilience. At the same time, it adds softness and makes detangling difficult-to-manage hair easier.

After use, hair gains nourishment, softness and improved combability — particularly beneficial for dry, coarse and chemically treated lengths.

Ingredients

• Avocado oil is listed in the INCI as Persea Gratissima Oil.
• Bamboo sap extract can be found in the formula under the name Bambusa Vulgaris Sap Extract.
• According to the manufacturer, avocado and bamboo extract have an intensely nourishing effect.
• The conditioner's fragrance is characterised as white musk.

INCI: Aqua, Cetearyl Alcohol, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Parfum, C11-15 Pareth-5, C11-15 Pareth-9, Ethylhexylglycerin, Benzyl Salicylate, Acetic Acid, Caprylyl Glycol, Decylene Glycol, Propylene Glycol, Trideceth-10, Citric Acid, Persea Gratissima Oil, Bambusa Vulgaris Sap Extract, Tetrasodium Glutamate Diacetate.

Application and Dosage

After washing with shampoo, apply the conditioner to towel-dried hair, focusing mainly on the lengths and ends. Leave it on for a few minutes, then rinse thoroughly.

This method allows the treatment to target the lengths and ends that need nourishment and softening.

Packaging and Volume

• Volume: 300 ml

About the Brand

PURING products are manufactured by Artur 21 Srl, based in Padua, Italy. The brand's ranges are produced entirely in Italy and focus on the needs of beauty salons and professional hair care specialists.

They are developed by a dedicated research and development team that selects high-quality active ingredients.

PURING combines Italian manufacturing with development focused on professional hair care.